A survey conducted by Nationwide Financial found that nine out of 10 American retirees who own at least $250,000 in household assets are not worried about paying for healthcare beyond what Medicare covers.
A study conducted by Jazz Pharmaceuticals reveals that few people in the general public or in the medical community are knowledgeable about the sleep disorder known as narcolepsy.
The Western Pain Society, which is part of the American Pain Society, announced the launch of the Alliance for Rational Use of NSAIDs, a collaboration between between the Western Pain Society and eight professional and patient groups.
A survey conducted by IMS Institute for Healthcare Informatics reveals that medication usage habits have shifted for different age groups, driven in part by the Affordable Care Act and patients' tendencies to ration their care.
The Pharmaceutical Research and Manufacturers of America (PhRMA) released a new report addressing the current state of cancer research in the U.S., which may be relevant to the future of healthcare marketing.
The need for more effective drugs to treat rheumatoid arthritis is driving the creation of several new medications, as reported by Medical Marketing and Media. This industry trend may have implications for future pharmaceutical marketing efforts.
Across the country, widespread shortages in cancer-treating drugs have led to higher costs, severe side effects and the progression of the disease for many patients, according to a recent survey conducted by the Community Oncology Alliance (COA), a nonprofit organization dedicated to mobilizing community cancer care. These trends may have long-term implications on the pharmaceutical marketing potential for brand name and generic treatment drugs.
A growing number of pharmaceutical companies are taking more of an interest in social networking sites such as Pinterest.
Current models of drug-eluting stents that release biolimus in cardiac patients may be more effective than bare metal models or older stents that were coated with different medications.
Researchers from New York University Langone Medical Center discovered that only 63 percent of Medicaid patients in New York City who take medications for chronic diseases are adherent to their prescriptions.