When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Digital marketing strategies have become increasingly popular among pharmaceutical companies. The majority of target audiences use the Internet and mobile applications to stay up to date on health-related news and information. This has made platforms like social media sites and pharma apps key to successful marketing campaigns.
Digital promotions are necessary tactics for pharmaceutical marketers. With such a tech savvy consumer population, advertising products through social media has become an incredibly useful strategy, reaching an international audience and providing an opportunity for patient feedback. Until recently, many pharma companies have failed to adequately use sites like Twitter and Facebook to market their medications.
The vast majority of consumers use the Internet for many purposes, including searching for products, communication and finding information. A popular way to market a product is through online advertisements. However, it's commonly believed that online ads are ineffective because consumers avoid them or find them intrusive.
OpenFDA was launched by the U.S. Food and Drug Administration in June 2014 as a way to create easy access to public health data, develop a new level of openness and accountability, educate the public and ensure the privacy and security of public FDA data. However, according to the FDA, the underlying goal of openFDA is to save lives.
The patient perspective is having an increasingly important role in the way pharmaceutical companies advertise their products. Making consumers feel involved in their own health and the drugs that they're taking has become key to connecting with patients and drawing their attention to a brand.