As a culture, we are getting richly acquainted with video. According to Neomobile, two-thirds of the world's mobile data traffic will be video by the year 2017. The ubiquity of cloud technology and streaming video allow more users to watch video from mobile devices, such as smartphones and tablets.
In the marketing world, digital is becoming the benchmark a brand must reach in order to stay alive, and a great way to maintain a digital identity is to promote the company's culture.
The digital world of marketing is on the rise. If you are marketing your health care, you cannot miss out on the significant reach potential that digital has to offer.
Researchers discovered that a significant proportion of rheumatoid arthritis (RA) patients are not receiving the latest recommended treatments.
The ubiquitous nature of mobile devices makes it easier than ever for individuals to acquire information concerning a wide array of topics at any time or place. Within the medical community, ease of access is also changing how news and research spreads, as an increasing number of physicians are utilizing smartphones and other mobile devices to provide real-time answers and solutions to patient questions and concerns. Responding to this information, leaders in healthcare marketing may consider stressing their mobile strategies.
Researchers from Wake Forest Baptist Medical Center concluded that medications that treat attention-deficit/hyperactivity disorder (ADHD) may not be harmful when used in the long term.
A pair of high-ranking healthcare advertising professionals advocate for a strategy that involves combining multiple mediums.
Medicare patients had difficulty taking the appropriate amount of their medications after surviving a heart attack.
The AIDS Healthcare Foundation (AHF) is asking Gilead Sciences to offer the same lower prices for Stribild, negotiated with AIDS Drug Assistance Programs (ADAPs), to patients who are covered by Medicare, Medicaid and other types of insurance.
Pfizer launched a new online community to gather information about people's attitudes and unmet needs in the context of aging. The website connects people to an ongoing conversation while informing healthcare marketing, research and development for solutions in this community.