Patient education brochures, other approaches may improve oral cancer drug adherence

While it may be more convenient for cancer medications to be delivered orally, prescription adherence may not necessarily improve, as reported by OncLive. This suggests that patient education brochures may be a useful tool within oncology offices.

According to MedTera Solutions, medication non-adherence costs the American healthcare system $100 bil

lion every year. Cancer patients are not immune to this problem, Peg Esper, M.S.N., R.N., A.O.C.N., A.N.P.B.C., adjunct clinical instructor at the University of Michigan Comprehensive Cancer Center, told the news source.

Generally, oral cancer medications empower patients to take charge of managing their own conditions. This type of regimen may be less intrusive on one's everyday life than having to visit a clinic for drug infusions. Furthermore, clinicians have more control over treatment modifications.

However, because patients are administering their own medications, education is very important. Clinicians need to be sure to cover issues such as side effects and when to seek emergency care.

According to the American Cancer Society, common side effects of oral chemotherapy may include nausea, vomiting, diarrhea, hair loss, skin changes, low blood counts and oral sores.

Because patients no longer have to visit clinics for medication infusions, doctors have less oversight of these symptoms, Esper said. It also makes it more likely that patients will not take their medications as prescribed because of issues such as depression, a lack of support or financial concerns.

There are several ways to deal with these problems, according to Esper. Clinicians should recommend more visits before oral regimens begin, providing an opportunity for thorough patient education. This may continue with the help of phone consultations and patient diaries. It may also help for clinicians to prescribe no more than one treatment cycle at a time.



<< Back to News

Related Articles

Excedrin relaunches with social media, celebrity spokesperson Jordin Sparks

Social media, direct mailing and the use of a celebrity spokesperson are just a few of the tools being tapped in the innovative healthcare marketing strategy of pharma company Novartis in its relaunch of Excedrin, one of the leading treatments for migraine headaches, Medical Marketing and Media reported.

Survey reveals 26 percent of internet users use web to discuss healthcare

Seeking to gain greater insight into the link between social media and its impact on consumer behavior, researchers found that 26 percent of online users used the internet to discuss healthcare information.

Pharma giant hosts social media summit in U.K.

A recent summit hosted by Swiss pharmaceutical giant Roche on social media and its influence on communications could inform future healthcare marketing trends for fellow pharma groups eager to explore digital mediums as a means of reaching out to new consumers.