Manage Brand Lifecycle Stage

As early as stage III in the brand lifecycle, you will begin your HCP marketing efforts. We offer effective HCP communication solutions from stage III all the way through the brand lifecycle. As sales teams continue to shrink and physicians permit less and less rep visits, non-personal promotion becomes a central marketing driver. Throughout the brand lifecycle we will partner with you to effectively and consistently reach your HCPs, support your sales force, acquire new patients and keep those patients adherent.

Solutions to help you manage a brand lifecycle state:

HCP Office Surround Sound™... from the waiting room to the exam room, front-to-back office surround sound maximizes the best opportunities to communicate with physicians and patients.
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Non-Personal Promotion... measurable, multi-wave direct mail campaigns effectively reach no-see and white-space physicians and vacant territories.
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Digital Solutions... landing pages, pURLs, gURLs and microsites support and enhance the brand experience by extending the dialogue of effective direct marketing and advertising campaigns.
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Dimensional-to-Digital (D2D)™ Solutions... high impact paper designs combined with digital communication tools, such as personalized URLs, QR codes and webkeys drive targets to digital destinations.
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