Thought Leadership

To solve our clients’ challenges we have to understand those challenges. At MedTera, we read blogs and journals within and outside of healthcare and meet with a network of healthcare, digital and business experts and leaders. The closer we are to your challenges the better we can solve them.

Get Engaged Stay Engaged: Dimensional-to-Digital: In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives
Publication: PM360 (Ask the Expert)
PR Type: Bylined Article
Publication Date: October 2011

Pharmaceutical Leadership: Coordinated Patient Adherence & Access Strategies
Publication: MM&M (White Paper)
PR Type: Bylined Article
Publication Date: August 2011

Get Engaged Stay Engaged: Mobile Tools Positively Influencing Healthcare
Publication: PM360 (Ask the Expert)
PR Type: Bylined Article
Publication Date: July 2011

mHealth: Pharma’s Next Blockbuster
Publication: PharmaVoice
PR Type: Coverage – Feature
Publication Date: May 3, 2011

Mobile Apps Will Impact Marketing Practices
Publication: PharmaVoice
PR Type: Coverage - Feature
Publication Date: May 3, 2011

Get Engaged Stay Engaged: Educating and Engaging Patients
Publication: PM360 (Ask the Expert)
PR Type: Bylined Article
Publication Date: April 2011

How To Fix Flat Results
Publication: PM360 (Guest Commentary)
PR Type: Bylined Article
Publication Date: March 2011

Why Should Pharma Marketers Pay Attention to Nurses?
Publication: Eyeforpharma.com
PR Type: Coverage - Mention
Publication Date: February 28, 2011

Majority of Patients Lack Disease Management Information
Publication: Benefit Selling
PR Type: Coverage – Brief
Publication Date: February 9, 2011

The State of Patient Education
Publication: The Business Insider
PR Type: Coverage – Byline
Publication Date: February 8, 2011

The State of Patient Education
Publication: The Wall Street Journal
PR Type: Coverage – Pickup
Publication Date: February 8, 2011

Building Great Relationships with Your Patients: Tips to Create Bonds That Last
Publication: Medical Office Today
PR Type: Coverage – Feature
Publication Date: February 2, 2011

Healthcare Industry Leaders Join the Call for Better Patient Education Outside the Doctor’s Office
Publication: Business Wire
PR Type: Announcement – Thought Leadership
Publication Date: February 2011

Redefining Healthcare Marketing
Publication: DM News
PR Type: Bylined Article
Publication Date: January 4, 2011