Data and Analytics

At MedTera, CRM does not end with executing a campaign. CRM means achieving optimal target engagement, measuring impact, garnering subsequent insights and reporting our findings to optimize segmentation, targeting and future campaigns.

While seemingly turnkey, behind the scenes, data analytics includes determining the best targets and recommending complementary personal and non-personal promotion executed in a multi-wave campaign for optimal ROI. We run a pre-campaign ROI analysis, execute and measure response and engagement rates viewable real time through user-friendly online dashboards and then analyze ROI on the back end. Lastly, we’ll deliver insights and recommendations to achieve optimal target engagement on the next campaign.