When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Creating effective advertisements for pharmaceutical products requires a good grasp on what your target audience is looking for. Staying in tune to both men's and women's needs is essential to establishing marketing campaigns that successfully attract all potential customers.
As you create advertisements that appeal to your target audiences, it's essential to keep in mind that older and younger consumers sometimes have varying preferences and will be drawn in by different strategies. Marketers with a large target audience consisting of all ages should balance different advertising approaches to cater to everyone.
Email marketing is an effective way to reach a wide range of potential customers without spending a significant amount of money. However, without the right strategy, it may be challenging to convince people to give you their email addresses or receive a decent number of responses from your target audience.
Medication adherence among patients is a major problem that doctors, health care providers and pharmaceutical marketers need to work together to eliminate. Marketing campaigns should focus on providing the necessary drug information and labels that emphasize the importance of persistence of medication use. Here are four strategies that pharma marketers can take to help enhance medical adherence across the country.
A new discussion draft was issued by House lawmakers in late April proposing several legislative changes that would drastically alter drug development and the delivery processes. The lawmakers issued the draft as part of a legislative initiative developed by House Representatives Fred Upton, R-Mich., and Diana DeGette, D-Colo., called the 21st Century Cures. The first discussion draft was revealed in January 2015. However, many of the proposals in that draft were rejected before the release of this document.