When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Although it's become increasingly popular to advertise through social media and mobile applications, the potential of direct mail marketing has not yet been eradicated by technology. While the younger generation of consumers is tech savvy and has become reliant on smartphones and computers for news and information, it's been suggested by many experts and studies within the industry that the integration of online and direct mail marketing is the key to a company's success.
New drugs are constantly being developed to treat patients. However, patients themselves have been left out of the process, which often results in the creation of drugs that don't meet their needs. This is why disease awareness and patient engagement are starting to become important aspects of research for drug development, in addition to the marketing stage.
As many consumers have begun to rely on electronic devices and social media platforms for information and news, it's become increasingly important for pharmaceutical marketers to advertise their products digitally. Not only does marketing on popular platforms like LinkedIn and Twitter reach a large audience, but it also encourages consumers to better engage with the campaign, featuring options to respond to posts and leave comments.
Most consumers are probably familiar with the warning labels on direct-to-consumer ads, where drug companies are required to list the risks involved in using their products. However, marketers have always created this content using strategies, such as small font, that cause many patients to skip over important information.
Marketers should take note of the importance of using consumer-friendly language in pharmaceutical advertisements. The U.S. Food and Drug Administration made this clear in its latest guidelines on how to create a successful prescription drug ad.