When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Digital marketing enthusiasts have proclaimed that direct mail is dead – or at least dying – several times over the past decade. However, year after year, companies continue to use direct mail pieces as part of their marketing strategies. Despite the healthcare industry's increasing reliance on digital communication, many organizations still benefit from a solid print marketing campaign. Besides the rumor that direct mail is dead, here are four other myths about this marketing technique that simply aren't true.
As more consumers join social media sites, so do businesses in just about every industry. Healthcare organizations that do not have a social media presence are missing out on a viable marketing opportunity to reach not just consumers, but other businesses as well. Research shows that marketers are not using social media to its full potential in their business-to-business advertising strategies. These social sites are quickly becoming an essential part of digital marketing campaigns in the healthcare sector and companies should adjust their online strategies accordingly.
A new survey of digital marketers showed that, while many are interested in creating an integrated marketing campaign, only a small percent have invested in cross-channel efforts. The study was conducted by Econsultancy and involved almost 1,000 digital marketers and e-commerce professionals. Almost 70 percent of respondents said that integrating marketing activities across all platforms was a priority for their company. However, just 30 percent are facilitating integrated campaigns.
Over the past decade, the cost of bringing a new pharmaceutical product from concept to approval has risen dramatically. As manufacturers invest more money in new products, it is increasingly important that pharmaceutical marketing campaigns are effective so products meet projected sales goals.
A touch of comedic relief is often incorporated into popular marketing campaigns. However, humorous ads are a lot harder to pull off in the healthcare industry, where there is a very fine line between funny and offensive. A comedic marketing campaign can be effective in building brand recognition and getting noticed on digital platforms, but healthcare companies should use humor sparingly.