When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Usher has his face on a credit card, Jennifer Aniston sips on SmartWater, and people desiring locks like Beyonce's are encouraged to purchase L'Oreal hair dyes. When it comes to advertising, celebrities can be spotted in campaigns for nearly any merchandise, and companies often seek big-name support to bring their products into the spotlight. When applied to pharmaceutical marketing, however, celebrity endorsement has proven controversial for a number of reasons.
New reports from Research and Markets outline a bright future for improving medical innovation across the globe, particularly in certain regions. However, with the new technology comes the responsibility of governments to regulate the latest devices in order to maintain appropriate health and safety standards, which can be a timely process. Companies involved in physician marketing may want to consider both the increasing marketplace and regulation changes as they look toward the coming year.
The ubiquitous nature of mobile devices makes it easier than ever for individuals to acquire information concerning a wide array of topics at any time or place. Within the medical community, ease of access is also changing how news and research spreads, as an increasing number of physicians are utilizing smartphones and other mobile devices to provide real-time answers and solutions to patient questions and concerns. Responding to this information, leaders in healthcare marketing may consider stressing their mobile strategies.
In disseminating information about products and medical devices, even the most experienced members of the healthcare marketing field can struggle when trying to create a comprehensive strategy that presents content in a manner that is both original and compelling.
The initial stages of any pharmaceutical marketing campaign are focused on spreading information, garnering attention and drawing new customers. It's important for marketers to recognize, however, that implementing a marketing plan that encourages consumer retention is just as crucial to creating a lasting patron base.