When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Many companies use digital marketing to seek out potential clients, but inbound marketing strategies work to bring customers to the company website. This technique targets potential customers while they are looking for products or services online and focuses on providing valuable information to build brand trust.
Social media marketing is beneficial, but it can also be problematic because it enables angry customers post negative comments and reviews. In some cases, particularly harsh criticism can become viral news.
A glitchy website can send potential clients running, and a new survey showed that many healthcare companies are not optimizing their customers' online experiences. A successful digital marketing campaign should strive to provide a great experience to potential customers through the company's website and advertisements.
Recent reports indicate that Americans are spending more money on medical expenses, and this could mean better return-on-investment for healthcare marketing campaigns. Experts attribute this increase in spending to the slow but sure recovery of the economy.
Six years ago, only 25 percent of physicians restricted sales representative access, but today, that number has more than doubled. Cold-calling doctors who bar rep access costs pharmaceutical companies about $1.4 billion each year, according to FiercePharmaMarketing. In response to this market trend, pharmaceutical marketing companies need to pursue other avenues to reach doctors.