When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
A new study from Forbes Insights showed that marketers recognize the importance of building brand loyalty, but choose to spend funds on customer acquisition. Companies with low customer lifetime value may be better off tailoring their marketing efforts to increase brand loyalty.
With the majority of marketers focusing on digital campaigns, a well-crafted direct mail piece can garner a lot of attention and return-on-investment. Companies who have detailed information on their target market should consider adding a highly tailored direct mailing campaign to their marketing budget.
A recent report from the U.S. Centers for Medicare and Medicaid Services predicted that prescription drug spending will rise at a much faster rate than overall medical spending through 2023. This may be the incentive many pharmaceutical companies need to increase their digital marketing efforts and boost sales in the aftermath of the recession.
Pharmaceutical brands can benefit from television commercials as part of their integrated marketing campaign, but there are certain considerations to take into account before making this investment. Besides ensuring a commercial is accurately reaching the target market, companies need to make sure a commercial is appealing to the consumer and fits in the marketing budget.
Many companies use digital marketing to seek out potential clients, but inbound marketing strategies work to bring customers to the company website. This technique targets potential customers while they are looking for products or services online and focuses on providing valuable information to build brand trust.