When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
With meaningful use firmly entering stage 2, many healthcare professionals are wondering where their revenue streams will come from in the future. Reforms may move Medicare and Medicaid reimbursement payments away from the reliable source of income they have been in the past. The transition to the new ICD-10 billing codes has physicians in practices large and small wondering how to make up for the money expected to be lost through workflow disruptions.
Pharmaceutical marketing faces an uphill battle that many other industries do not have to worry about – Food and Drug Administration policies restrict the content of advertisements, and recent studies of pharma companies' reputations with consumer groups listed the industry among the bottom of branches the health care sector. Social media marketing promises to be an emerging frontier for growth, but as the FDA drags its feet on publishing comprehensive regulations for marketing on Twitter and other social media platforms, pharmaceutical executives might want to fall back to an old standby of the industry to get their message across: packaging.
A few months after Healthcare.gov's launch, enrollment numbers are starting to climb. While the numbers are far from staggering due to the problematic rollout of the Affordable Care Act's online portal, the lagging enrollment data of certain ethnic groups has prompted health care marketing campaigns to adopt a multi-lingual strategy to get Americans of all backgrounds to buy into the government's new health initiative.
Marketers should always be aware of their reputation within the marketplace. A good standing among consumers can mean the difference between a successful product pitch or an integrated marketing campaign. Sometimes, marketers should be concerned solely with their customers' opinions of their brand, irrespective of products and sales.
With electronic health records becoming more entrenched in practices across the country, the healthcare industry is in the middle of a great deal of change. Doctors have been experimenting with new technologies in their workplaces as they attempt to optimize bring-your-own-device policies and other emerging trends for the best outcomes in patient care. However it can move in that direction, the entire medical community is shifting towards a more healthful patient community.