When it comes to innovation and the marketing mix, some say the healthcare industry lags behind. As a healthcare direct marketing solutions company, we work feverishly to keep our finger on the pulse of innovation and creative solutions for our clients. MedTera understands that innovation isn’t spurred solely from looking inward in healthcare. We look outward to leaders of marketing innovation from all industries. This is healthcare marketing in the 21st century. While remaining the leader in dimensional solutions for almost 40 years, we "deliver beyond the fold" by integrating dimensional and digital solutions into multi-wave marketing campaigns that capture the attention of your key targets to engage and elicit response.
Recent News
Hormone replacement therapy may be safer than previously thought
A special edition of the journal Climacteric included several review studies on the safety of hormone replacement therapy for menopause. The general consensus of an international team of researchers is that these medications may be safe for more women than previous research suggested.Limits on physician marketing may delay adoption of prescription practices
Research sponsored by AstraZeneca Pharmaceuticals discovered that medical offices that limit drug sales representatives' access to providers may be slow to adopt new prescription practices.CDC encourages hepatitis C testing for baby boomers
The Centers for Disease Control and Prevention (CDC) released draft guidelines that recommend baby boomers undergo a one-time test for hepatitis C. This proposal may have implications for the healthcare marketing of therapies to treat this infection.Report describes healthcare marketing considerations for young Latinas
Healthcare marketing efforts among minority communities may want to pay special attention to young Latinas who are employed full-time, according to a new report released by Cultur Health.Crowdsourcing is becoming popular among device manufacturers
Sanofi is sponsoring the the DiabetesMine Patient Voices Contest in order to solicit public ideas for new diabetes-related medical devices. This contest is indicative of a trend that sees device and pharmaceutical manufacturers turning to crowdsourcing for inspiration.Social media's prominence in marketing for medical devices is growing
Frost & Sullivan released a report that suggested about half of medical device manufacturers have tapped into social media's potential as a marketing tool, as reported by PMLiVE.Statins may help a wide range of patients
An international team of researchers concluded that cholesterol-lowering statins may support good cardiovascular health in a wide range of patients, including those who are at low risk for heart disease.FDA committee recommends at-home HIV test kit
The U.S. Food and Drug Administration's (FDA) Blood Products Advisory Committee recommended that the agency at large approve the OraSure at-home oral swab-based HIV test kit.Gamification may have implications for pharmaceutical marketing
As digital platforms become more prominent in the world of pharmaceutical marketing, many companies are exploring different approaches to spreading brand awareness. For example, Boehringer Ingelheim is developing a Facebook-based game called Syrum.Researchers evaluate long-term use of alendronate
A team of scientists from the University of California, San Francisco (UCSF), found that women at high risk for spine fractures may benefit from a long-term regimen of alendronate, which is sold under the trade name Fosamax.Read More