When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
Successful marketing is all about advertising how valuable a company's service and products are to an audience of potential customers. Nowadays, the majority of business' target audiences are online. A significant number of customers also shop online, so creating marketing strategies that take advantage of this is key to reaching out to consumers and grabbing their attention.
When it comes to meeting the marketing needs of millennials, pharma marketers should keep in mind that this generation – currently people aged 18 to 34, according to PEW Research Center - responds to specific values and ideas.
During a time when technology is continuously progressing, it's important that pharmaceutical companies are taking the proper steps to keep up with new marketing strategies. Customers across all industries now have a completely different idea of how they want to consume information than they did a few years ago. Taking advantage of the various forms of technology available to the marketing industry is crucial to effective sales engagement.
Contact Solutions recently published a report entitled "Mobile Spend in 2015" that showed just how serious consumers take mobile customer service. The research found that an inefficient mobile application can ruin a company or brand's public reputation and greatly impact consumers' overall spending behaviors.
Healthcare marketers who think direct mail is an outdated medium may want to think again. Despite the fact that many consumers spend hours each day on the Internet, research shows that people still respond well to direct mail marketing. Companies that are looking to stand out from their competition should take note of these five influential statistics about this "outdated" form of promotion.