When it comes to innovation and the marketing mix, some say the
healthcare industry lags behind. As a healthcare marketing solutions
company, we work feverishly to keep our finger on the pulse of innovation and
creative solutions for our clients. MedTera understands that innovation isn’t
spurred solely from looking inward in healthcare. We look outward to leaders
of marketing innovation from all industries. This is healthcare marketing in
the 21st century. We "deliver beyond the fold" by integrating dimensional
and digital solutions into multi-wave marketing campaigns that capture the
attention of your key targets to engage and elicit response. We assist in marketing your brand by turning medical facts into creative ideas.
It may not be enough for medical device manufacturers to produce just a few specialized products in the coming years. Experts noted that there were a record high number of mergers and acquisitions in the industry during 2014, and this may very well set the tone for the future of medical device manufacturing.
Healthcare marketers who stay on top of the latest promotional trends may be steering their companies towards more digital marketing. Over the past few years, more hospitals and practices have been barring sales representatives from meeting with physicians, which has pushed many marketers to embrace online media. However, a new survey revealed that many doctors still prefer traditional promotion tactics like face-to-face meetings, so pharma marketers should not give up these practices altogether.
Consumer preferences are continually shifting, and marketers must keep up with the latest trends if they want to deliver the most effective promotions. Experts have begun to analyze which marketing methods were most popular in 2014 and are predicting the best tactics for marketers to use in the coming year.
Pharmaceutical marketers might think that it is problematic if a direct competitor is running a similar direct-to-consumer campaign targeting the same market. However, new research has shown that DTC campaigns can actually help competitors' sales. To make the most of this finding, pharmaceutical marketers may want to increase their promotional efforts that target physicians when a rival campaign hits the market.
Companies that use the U.S. Postal Service to send direct mail marketing campaigns should note recent changes in service. As of January 2015, there may be greater lag time between when first-class mail is shipped and received.